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Marketing jobs brief - marketing assistant
If you're interested in marketing jobs, this is an exciting junior role worth considering.
A successful marketing campaign must be constantly monitored and maintained. As the Marketing Assistant, it would be your role to help make sure everything runs smoothly.
You'd be responsible for assisting in all areas of a marketing strategy from the development of different elements to their execution. This will include anything from planning market research to organising the distribution of literature, or helping to put on an event.
Everyday will be different as your role will involve many different tasks. One day you may be carrying out research - an important part of the role - or overlooking the production schedule, whilst also drafting press releases or dealing with clients.
Often you would be working under a Marketing Manager and carrying out various tasks to help drive the campaign along.
Hours/Environment
You would work a standard 9 to 5 day, five days a week. However, it's not unlikely that you will be needed to work overtime on short notice to help keep to strict deadlines.
Travel outside the office is also part of being a Marketing Assistant, visiting clients, exhibitions, photo shoots and more.
A driving licence is therefore a great help.
Skills and interests
To be a good Marketing Assistant, you need to have:
- strong consumer and product awareness
- good organisational and planning skills
- excellent written and verbal communication
- the ability to work on multiple projects at one time
- the ability to work under pressure and to deadlines
- good attention to detail and accuracy
- strong IT skills
- good knowledge of marketing techniques
- self motivation
- the ability to be a team player
Entry
Although there are no specific qualifications, most entrants are expected to have a degree, Higher National Diploma or another higher education qualification.
The role is open to all graduates, but degrees in marketing, business, economics, mathematics and computing are more likely to be noticed. In some cases it is possible for you to begin working from a post-graduate level and work your way up.
To make your application stronger it would be very useful to build up a level of experience in customer service or a commercial business beforehand.
For a degree course, the minimum entry requirements are five GCSEs (A-C)/S grades (1-3) and two A levels/three H grades. For a HND, the requirement is four GCSEs (A-C)/S grades (1-3), plus one A level/two H grades, or equivalent.
For details of qualification equivalents see:
- Qualifications and Curriculum Authority (England, Wales and Northern Ireland)
- Scottish Qualifications Authority
Access to a Higher Education qualification may also be accepted for entry to certain courses. If experienced in a related field, you may be able to gain recognition of skills through Accredited Prior Learning (APL). Please check with colleges or universities for exact entry requirements.
There is a chance for school leavers and graduates with non-marketing degrees to enter the job through the The Chartered Institute of Marketing, which offers a number of qualifications. School leavers can study for a Certificate in Marketing if they have 5 GCSEs or equivalent. Non-marketing graduates may be able to study for the Advanced Certificate in Marketing. For further details see the Chartered Institute of Marketing website.
Training
Once you enter a company, as a Marketing Assistant you will be will trained in a number of ways. Often you will shadow the Marketing Manager, receiving one to one guidance as you progress. Training can also include on-the-job training, in-house training or a series of short external courses.
For those employers that prefer qualifications, they can send you to study for a Certificate, Advanced Certificate or Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.
The Communication, Advertising & Marketing Foundation (CAM) offers a qualification made up of six modules. It covers marketing, advertising, public relations, media, research and behavioral studies, sales promotion and direct marketing. Successful candidates can achieve an Advanced Diploma in Communication Studies.
Opportunities
Marketing Assistants play an important role in many companies crossing virtually every sector, from government and health to commercial and retail. So your options are open, allowing you to work your way to an industry or company that you are especially interested in.
As you take on more responsibilities and gain experience, you will be able to take your career as a Marketing Assistant up to a Marketing Executive and then from there on to a Marketing Manager.
Annual Income
As a starter, you would be earning anything between £15,000 and £20,000. Once experienced you could start earning up to £26,000 a year.
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