46002784

Advertising Manager

Yorkshire

£30000 to £40000 per annum

Permanent jobs

Updated 20/11/2009 18:33

Job Role

As a key component of the senior team you will be required to plan and deliver innovative and market leading advertising campaigns that both strengthen the brand and resonate with consumers. With decisions on media solely driven by numerics you must be an expert in successfully collating and using complex customer data to plan measurable multi-channel campaigns
This will involve:-
- Full responsibility for the planning and execution of the media strategy across all advertising channels.
- Using detailed econometric models to track and analyse activity, performance and impact of media to ensure maximum ROI.
Maximising collaboration with both marketing colleagues and other business units to foster best practice and innovation.
- Management of all promotional and in-store acti
You need to be outgoing, pro-active and self motivated. We live the brand and expect a passion and commitment to go the extra mile and if your passion extends to the outdoor life then we`ll love that too.
The past few years have seen a significant step-change in consumer leisure activity with the countryside now more accessible and popular than ever. This has led to traditional trips abroad increasingly being replaced with people opting for a "staycation" and the marketplace for fitness and outdoor pursuits growing almost exponentially.

For over 25 years GO Outdoors has built a unique brand within this marketplace. An unrivalled product portfolio encompassing every element of outdoor life; has helped them to continually strengthen their position within the retail arena. Growth has gone from a single store to currently 18 stores nationwide with a goal of a 30 store portfolio by the end of 2010.

This heritage has been built around value for money, industry expertise, customer se
£40,000 + Benefits

Where specific UK qualifications are required we will take into account overseas equivalents.

Michael Page International is a world leading recruitment consultancy.

Michael Page Contact

Job Ref: Totaljobs/MPTJ13070248

Your application will be sent to Michael Ormiston .