Job Purpose
The Business Development Manager will be responsible for identifying new commercial opportunities and driving growth across all business streams, this also includes liaising with existing clients to ensure continued use.
Deliver marketing initiatives and promotions that increase volume of trade and subsequent margins across the company.
Raise awareness and profile of the company
Main Duties & Responsibilities
Hotel & Serviced Accommodation Sales
·Arrange ongoing meetings with key clients to reinforce the company as the accommodation “destination of choice”
·Prepare and develop marketing strategy to engage new business for both properties
·Work with appropriate FOH staff and develop training programs to assist in selling accommodation
·Develop a system to monitor success of Sales activity and create and design database in which to store all key information
·Engage Travel Agencies and Key Bookers to form relationships between them and the FOH team
·Develop accommodation packages to assist in selling business and tourist accommodation
·Review current marketing activity with web bookers and develop new routes to enhance online and direct sales.
Sales, Marketing and Promotion
·Oversee all aspects of sales, marketing, advertising and promotion planning
·Implement new initiatives and campaigns to enhance key areas of the business
·Utilise existing marketing platforms and brand design to communicate consistent campaigns
·Engage new and existing customers to increase revenue across whole business
·Monitor and report on market and competitor activities and provide relevant reports andinformation to heads of departments
·Responsibility to organise and create events Train staff to embrace and communicate all activity effectively.
·Create, design and implement generic marketing materials to support all areas of business.
Events
·Develop annual calendar of events and design and develop suitable activity to support these.
·Manage and create key client “away days”
·Manage and train staff to assist hosting of events
·Develop incentive schemes to motivate and focus staff, analyse feedback via “Suggestion Box”
·Responsibility for organising annual staff event
·Create and deliver a menu of “Private Party” packages
·Present new ideas for events by utilising both properties to increase additional revenue
·Convey Board Room potential to new and existing customers
Customer Care Initiatives
·Undertake role of the representative for customers / external parties at events
·Coordinate operational requirements for any given initiatives
·Develop customer feedback and complaint mechanisms
·Responsible for the communication and distribution of relevant information in relation tocustomer care policy / initiatives across the organisation
·Liaise with function managers with a view to reviewing and improving level of customer service provided through new initiatives
·Investigateand resolve customer complaints in a timely, efficient and professional manner
General
-It is highly desirable that candidates have a strong awareness and understanding of the Aberdeen area. Particular from a tourism and hospitality context.
·Adhere to relevant company policy in relation to Health & Safety, Food Hygiene and general personnel issues
·Responsibility to work as part of senior management team and update GM of progress at weekly meetings
·Attend appropriate networking events with a view to proactively raise the profile of the business within the Aberdeen community.
Dimensions
Responsible for all business development and provide key assistance with customer service across the organisation which includes, Food and Beverage function and Accommodation
Knowledge, Qualifications, Skills & Experience
·Experience in event management
·Be presentable to engage new business opportunities as a representative of the business
·First class communication skills including negotiation and liaising skills
·Experienced customer service champion
·Effective people management skills
·The ability to manage change and lead & direct through periods of change
·Experience of working in the Hospitality Industry an advantage
