Campaign Executive - Database Marketing - SW London
- Location:
- South West London jobs
,
London jobs
- Salary:
- £20000 - £28000 per annum + + Bonus + Benefits
- Company:
- MBN Recruitment Ltd
- Job type:
- Permanent jobs
- Date posted:
- 18/11/2009 09:23
- Job id:
- 45973982
- Contact:
- Michael Young
- Ref:
- Totaljobs/455 - CampaignExec
Campaign Executive- SW London, required for my Market Leading Client. Successful will candidates will be responsible for ensuring that their respective campaigns are delivered in time, according to the Customer Contact Plan and in the correct format necessary to achieve the specific campaign objectives.. Successful candidates will also be responsible for supporting the Senior Campaign Manager in identifying and recommending the appropriate targeting and testing strategies for the campaigns for which they are responsible, as well as the delivery of analysis to support these initiatives.
I am keen to speak to candidates who have basic campaign management skills or the relevant marketing or data qualification, which will support their training and development into the role. You will also demonstrate a basic understanding of data, databases and processes to enable optimal campaign delivery.
Principal Accountabilities:
Responsible for building, executing and timely delivery of the relevant campaigns to the channel and/or data bureau.
To assist in the scoping of audience opportunity and identify the data needed to produce the campaign contact list from the customer database.
Responsible in assisting the Senior Campaign Manager in the post selection processes ensuring that list outputs are fit for purpose, incorporate necessary off-line suppressions and include the appropriate data items for personalisation based on the selected channels requirements.
To assist the Senior Campaign Manager in building appropriate tests or controls to monitor the effectiveness of campaigns or the campaign selection process.
To assist in the campaign tracking and evaluation reports for the measurement of campaign performance.
To assist in the identification and testing of new targeting approaches or selections to exploit customer opportunities or to improve the customer experience.
To provide guidance and support on the availability and integrity of data that can be used in a campaign.
Knowledge Skills & Experience:
Competencies must include:-
Good campaign delivery capability with a good understanding of business delivery requirements.
Good understanding of Campaign targeting toolkit, which includes data interrogation and manipulation skills, campaign management and analysis tools, predictive & descriptive modelling.
Good understanding in campaign evaluation and adhoc investigative analysis to enable the delivery of campaigns.
Experience:
Data literate with a basic understanding of databases.
Knowledgeable and experienced in the usage of databases, spreadsheets, campaign managements and analysis tools
1-2 years of marketing experience with at least 1 year experience in a database marketing environment or Graduate (preferably with a Marketing or Data Qualification)
Good time management skills to assist in the delivery of multiple campaign requirements to agreed deadlines.
Excellent attention to detail to help ensure error free selections
Understanding of the data role within the marketing and business environment.
This is a fantastic opportunity to work for a market leader who provide an excellent salary, benefits, training and a structured career path. E-mail your CV for more information and a full job spec.
