Director Portfolio Marketing, Airline Operations/Airports
- Location:
- City jobs
,
London jobs
- Salary:
- competitive salary + benefits
- Company:
- SITA
- Job type:
- Permanent jobs
- Date posted:
- 21/11/2009 18:03
- Job id:
- 45799670
- Contact:
- Sorry, no contact available
- Ref:
- Totaljobs/sita_1803 5_EN
Purpose
Develop SITA's portfolio and its successful positioning in the market place in line with the company's overall commercial objectives.
Provide strong marketing leadership to support the identification, planning and implementation of portfolio marketing strategies which address the company's objectives and market demands and which support Business Unit opportunities
Build and sustain excellent relationships with Business Units, IS & Global Services, Communications, Sales regions, 3rd party industry bodies and other stakeholders to develop Marketing activities that generate a Return on Investment.
Remuneration
Competitive Base + Bonus + Car Allowance + Benefits
N-EN
Key Responsibilities
- Review and set key priorities for the Marketing of the SITA portfolio with focus on areas which will help the Business Units and sales reach their business targets. Market analysis, demand and industry trend data represent in combination with SITA's current portfolio the foundation for this
- Increase the competitive market position and customer perception of the SITA portfolio by assessing and repositioning elements based upon market trend information and marketing intelligence
- Establish and drive Marketing plans & sales programmes which support the SITA strategy and key initiatives to achieve planned rollout metrics and budget targets
- Identify key stakeholders and gather market trend data and intelligence through attendance at industry events; positioning SITA at industry events and attendance at Customer Boards
- Perform/oversee market and competitive analysis activities to identify key marketing opportunities
- Provide input, contribute and coordinate the strategic planning of SITA's 3 year plan, and board portfolio session;
- Develop market communication strategies for specific portfolio contents and industry trends
Education & Qualifications
Bachelor's or Master's degree with appropriate post-graduate marketing qualifications and/or MBA
Experience
- Airline or Airport Operations industry experience essential
- Knowledge of Airline/Airport Operation & associated applications
- 6-8 years commercial experience in sales or marketing
- 6+ years of product marketing experience at senior level in the area of IT solutions & services/IT
- Minimum of 3 years work experience at a management level within IT/ATI in a commercial context.
- Project management and planning experience
- Proven track record in the successful launch of new products or services
- Proven ability to shape and implement a portfolio marketing strategy
Knowledge & Skills
- In-depth Knowledge or work experience in at least one or more SITA target market segments
-Knowledge of Consulting methods & processes
- Strong financial and competitive analysis skills
- Ability to build relationships, and influence and motivate others; to adapt quickly, and to make sound business judgments and decisions
- Business Development and Sales Knowledge
SITA Overview
We are the world's leading specialists in air transport communications and IT solutions.
We deliver and manage business solutions for airline, airport, GDS, government and other customers over the world's most extensive network, which forms the communications backbone of the global air transport industry.
Created and owned by the air transport community, SITA is the community's dedicated partner for information and communications technology. As a team of industry experts, our know-how is based on working with customers across the global air transport community. Almost every airline and airport in the world does business with SITA.
With a customer service team of over 1,700 staff around the world, we invest significantly in achieving best-in-class customer service, providing integrated local and global support for both our communications and IT application services.
