If you enjoy working in a high pressure environment and have the ability to work to deadlines and multitask across a wide range of project whilst providing excellent customer service, then we can provide you with a competitive salary and benefits.
You must have experience in a similar role (preferably agency based) with
an understanding of search engines, organic, paid search and factors that
influence high rankings in Google and thorough knowledge of digital
marketing.
Responsibilities include:
·Working
with the client to understand their business needs to develop online display
strategies and plan, buy and implement campaigns.
·Creating
effective display media plans to meet set objectives
·Be
first point of call for your client providing excellent customer service
·Negotiating
with media owners/publishers to buy placements
·Use
of adserving solution for initial tracking set up and trafficking placements
and creative throughout campaign life cycle
·Liaising
with site publishers and ad operations teams to ensure campaigns launched on
time and correctly
·Liaising
with client creative team/agency to ensure correct and timely supply of
creative elements
·Creative
testing and ongoing troubleshooting/ maintenance of the campaign
·Maximising
the profitability and return on investment across advertising campaigns
·Set
up and monitoring of tracking and analysing performance of campaigns and
identify areas for improvement
·Using
web-based statistical programs to analyse and report on profitability against
spend and return
·Take
decisions based on analysis of performance and action any changes
·Perform
competitor and market analysis using a selection of public and in-house tools
and produce reports
·Develop
and maintain strong publisher and technology vendors to ensure best possible
service
·Deliver
reports to clients as and when required adhering to strict deadlines
·Ongoing
research of the display advertising marketplace for new publishers and
potential opportunities for clients
·Keep
up to date with developments in online marketing and display technology
Core Skills and Knowledge (Essential or Desirable)
·Experience
within a similar role ideally based in an agency (E)
·Understanding
of other online media channels and their relationship with online display media
(SEO / PPC / Affiliates) (E)
·Experience
of DoubleClick (DFA6) or similar advertiser side adserving solutions (D)
·Holder
of Google Adwords Professional Qualification with specialism in Display
Advertising (D)
·Experience
of Ad exchanges / Demand side platforms (D)
·Knowledge
of Google Analytics or similar web analytics programs (D)
·Understanding
of creative formats and types – GIF, Flash, Rich Media (D)
·Understanding
of basic HTML /programming (D)
·Educated
to A-level standard or above or equivalent qualification (D)
·Analytical
with good numerical skills (E)
·Accuracy
and attention to detail (E)
·Advanced
use of Microsoft Word, Excel & Power Point (D)
·Excellent
standard of written English (E)
·Excellent
presentation skills (E)
Please submit your CV and covering
letter stating why you are suitable for this role to hr@lakestarmedia.com quoting job reference.
Lakestar Media is an Equal Opportunities employer.
Applicants must be eligible to live and work in the UK without
restriction.
