E-mail Campaign Manager required.
Call Connection is a specialist call management enterprise working in the insurance industry.
Due to continued growth we are looking to recruit an Email Campaign Manager to join our Marketing department. The Email Campaign Manager will take responsibility for planning and executing a programme of retention and acquisition email marketing campaigns to maximise revenue opportunities from the existing customer database. Key to this role will be solid experience of effective data segmentation and targeting, a sharp eye for what makes effective copy and design, and a sound understanding of how to improve deliverability, open rates and click through. You will ideally have worked as a practicing email marketer – preferably with experience the general insurance market.
Email is set to be a key marketing activity within the organisation, and therefore it is important that you have the following skills:
3+ years email marketing experience and a good feel for how it can be integrated with the wider marketing mix
Highly analytical with strong influencing skills
Results driven with a passion for e-CRM
Experience of getting the most out of agencies and third party suppliers
- Great communication skills
