Head of Marketing Fashion/Footwear
- Location:
-
UK jobs
- Salary:
- 60000-75000K
- Company:
- Whitepeak Group
- Job type:
- Permanent jobs
- Date posted:
- 06/11/2009 15:03
- Job id:
- 45879611
- Contact:
- Danielle O'Rourke
- Ref:
- Totaljobs/DOR 139140
Head of Marketing Fashion/Footwear £60-75K
Aspirational footwear brand that provides premium footwear at affordable prices seeks a Head of Marketing with excellent fashion retail experience.You must be an experienced and established senior fashion Marketeer with a solid fashion marketing and retail background.Working into the CEO, you will be managing a PR Executive and E-Commerce Manager and will be responsible for creating and executing the brands marketing strategy and contributing to the overall business strategy.
Responsibilities:
- Raise the profile of the brand.
- Increase brand awareness across brands within the group
- Contribute effectively towards the company sales growth objective.
- Develop the brands’ websites.
- Increase store traffic.
- Prepare annual marketing budgets and undertake regular forecasting reviews.
- Work closely with the Senior Team across Design, Buying, Visual Merchandising, Operations, and International to ensure brand consistency.
- Management of marketing, PR and e-commerce teams on a day to day basis.
- Write and manage a Brand Strategy document to lead the business to its growth objectives for the next 5 years incorporating the development and progress of the e-commerce business as well.
- Understand the creative strength of the brands and translate this into a desirable, competitive position.
- Explore media options to raise the brands’ profile.
- Broaden the consumer base of the brands through all distribution channels.
- Create strong brand loyalty with a core of the brand shoppers such that it is their ‘destination shop’ for shoes and accessories.
- Establish a strategy to create a brand advocate network that can be used to strengthen brand image.
- Produce creative Brand Guidelines that stores and agencies can use to ensure consistency of branding execution.
- Give marketing input and support to Retail Operations in the growth of the business through different distribution channels.
- Work with the Creative team to establish secondary branding for Men’s and Accessories.
- Write brand manuals for the brands within the group.
- Manage all external creative and media agencies
You:
- A proven track record in Marketing, with a minimum of 3 years experience in a similar role.
- Strong relationships with key creative and media agencies within the fashion retail market.
- Previous experience of developing an e commerce business.
- A thorough understanding of how to increase sales, control costs and ensure a sustainable and profitable business exists.
- Experience of managing direct reports and developing their skills.
Qualifications:
Educated to degree level or equivalent
