Market Research Manager
- Location:
-
Bradford (BD3) jobs
- Salary:
- unspecified
- Company:
- Wm Morrison Supermarkets Plc
- Job type:
- Permanent jobs
- Date posted:
- 21/11/2009 18:05
- Job id:
- 45803224
- Contact:
- Kate Madeley
- Ref:
- Totaljobs
As Market Research Manager within our Insight team the purpose of your role will be to provide insight support for the Category Reviews, specially managing the insight needs for 14 Silver and 6 Gold reviews, whilst understanding and assessing our business performance.
Success within this role will be interlinked with the success of key relationships with the Category Review team and our major data providers, TNS, Nielsen, and IRI.
You will mainly focus on one major part of the business: Fresh / Ambient and Non Food.
On top of this you will also need to build credibility and influence with the Trading team, including Buyers and Trading Managers, and work with the Insight team on cross category-related projects.
Part of your role will be to be the Insight face into the Category review process, being the Category Review Managers’ key business partner. You will manage the supply of data and reports into the Category review process, manage and coordinate agency input, and own the development of data provision and use of insight, creating a best practise into the process. You will also work with the Head of Consumer Insight and Planning to build and bring the relevant customer insight into the reviews, and will provide training around the interpretation of data, in particular for the Category Review Team.
To be successful in this role you will need some expertise in using sales and customer data, have a breadth of understanding and experience in using conventional research experience (both qualitative and quantitative methods), and have some understanding of Category Management and business planning. You will be able to answer difficult questions through data and research, knowing the most appropriate and cost effective research method to answer them, and have an ability to synthesise facts from various different, and sometimes conflicting, inputs. You will need strong project and time management, an ability to influence at senior (Director) level, and have curiosity with a good eye for detail.
If you are interested in facing a new challenge and have the skills to strengthen our team further, then we want to hear from you
