Marketing Analyst
- Location:
- Isle of Man jobs
- Salary:
- negotiable
- Company:
- E-gaming careers
- Job type:
- Permanent jobs
- Date posted:
- 22/11/2009 18:01
- Job id:
- 45787140
- Contact:
- Amanda Hickson
- Ref:
- Totaljobs/marketing ana
Our client, a leading media company based in his low income tax environment of the Isle of Man, is searching for a Marketing Analyst to report to the Marketing Director and help devise and manage the customer acquisition strategy through detailed analysis. You will fuse several different analytical resources to develop a coherent overarching framework for understanding and optimising customer acquisition.
Qualitative and quantitative techniques will need to be deployed to drive in depth understanding of consumer needs, both amongst existing customers and non customers.
Quantitative analysis to monitor new customer value -though multiple routes to market
Seasonally
by day of week and day-part
by channel of registration and first transaction
by first transaction type (bet type, early success failure, deposit and stake size)
Use of primary and secondary sources
customer transactional database
customer questionnaires
externally procured customer data
data profiling sources (geo-demographic and lifestyle data)
commissioned market research (exclusively on behalf of the company or syndicated with partner companies)
industry standard consumer data (BARB, TGI etc)
web analytics
Key Deliverables:
Annual customer acquisition audit and strategy refresh
Creation of dashboard reporting system on daily, weekly and monthly basis
Ongoing recommendations to customer acquisition teams based on data insight
Management of test and refine programme for new techniques
Managing commercial development (researching new routes to market internal business case justifications negotiations and liaising with acquisition team to develop implementation plans contract renewal evaluation and negotiation)
Education & Experience:
Graduate. Marketing degree or qualification preferable
4+ years marketing experience - ideally across the marketing mix
Blend of creative, operational and analytical skills
Exposure to fast moving commercial environment
First hand experience in exploiting digital media
Track record in autonomous delivery with tangible results
Salary based on experience
