Marketing Executive - B2B Publishing
- Location:
- City jobs
,
London jobs
- Salary:
- £23000 - £26000 per annum + bonus and benefits
- Company:
- Witan Jardine.
- Job type:
- Permanent jobs
- Date posted:
- 03/11/2009 09:00
- Job id:
- 45829947
- Contact:
- Witan Jardine
- Ref:
- Totaljobs/MM57028
- A Marketing Executive opportunity working for a large and renowned B2B publisher.
- Work on a market leading B2B brand across print and online.
- Based in Central London with excellent training and development opportunities.
This Marketing Executive opportunity is working in publishing for a major B2B media owner. The company covers a wide range of B2B topic areas and provides information through published products, both print and online, and through events and conferences. They have a large marketing team and invest heavily in the area to ensure their continued success in their specialist markets. Training and career development are at the core of the business. They are based in Central London.
As the Marketing Executive for this B2B publisher, you will be responsible for marketing a key brand within the business. Working across different platforms, you will be expected to drive subscriptions and traffic to strengthen the brand's position with its' customer base. This is a fully integrated B2B campaign management role where you will be working across DM, Email, online and advertising, whilst building relationships with 3rd parties. You will be given autonomy to develop and try new marketing tactics to engage with the customer.
To excel in this Marketing Executive opportunity within B2B publishing, you will ideals have subscriptions marketing experience within a B2B publisher. As the product base is subscriptions based, both in print and online, a knowledge of how subscriptions marketing works will allow you to hit the ground running. You will also be well versed in developing and implementing eye catching campaigns with a strong call to action and be bale to manage a heavy workload.
