| Marketing Executive | 45884209 | | Location: | East Grinstead (RH19) | | Salary: | Excellent | | Company: | Reed Business Information | | Job Type: | Permanent jobs | | Date posted: | 22/11/2009 18:03 | | | | | Job Description : | Marketing Executive
East Grinstead, West Sussex
RBI is a leading B2B publisher and Bankers' Almanac is one of our leading products, supplying key market intelligence to the financial industry.
This is a fantastic opportunity to help drive the business forward through the delivery of targeted and well executed online marketing campaigns. To succeed, you will be driven and self motivated with a real desire to make a difference to this highly successful business. Working closely with the Marketing Manager we offer the chance to contribute to the growth of the business through the delivery of targeted lead generation programmes.
A strong commercial awareness and previous experience of supporting sales revenues through lead generation is essential, as is a good understanding of online marketing techniques for SEO and CPC advertising. Knowledge of using online analytics tools and search engine marketing is essential. You will be a self-starter who can take ownership of projects and work independently.
Key responsibilities:
1.Work closely with specialist teams to plan, develop and implement online marketing campaigns to achieve subscription revenues and volumes, ensuring consistency with the marketing strategy for the market.
2.Manage the development (brand and traffic) of the online Bankers' Almanac products and services
3.To support the sales teams and revenues through the generation of quality sales leads, effective sales tools and promotion at events.
4.Time and budget management to ensure deadlines are achieved and investment is allocated in the correct places to maximise ROI
5.Demonstrate innovation by constantly seeking to improve existing methods by introducing more effective marketing techniques and procedures.
6.Reporting and analysis of campaign results to demonstrate ROI
7.Monitor and report on competitor activity and significant market trends
8.Assist the Commercial Director/Marketing Manager in the development of existing products and the investigation of new opportunities
9.Develop constructive relationships with key contacts within RBI and outside and use these to benefit the business commercially
Knowledge & Skills Required:
*CIM/Marketing Qualification
*Excellent online marketing campaign execution experience
*Knowledge and use of online analytics tools
*Search engine marketing skills
*Project management experience
*Analytical thinking
*Creative thinking
*Ability to manage and control budgets
*Good people skills, ability to build relationships
*Self-starter who can work independently
*Negotiation/Diplomacy skills
*Strategic thinking
RBI general benefits package:
*Group pension scheme
*29 days holiday
*Share-save scheme | | | | | Contact : | Kerry Jones | | Reference : | Totaljobs/00350 | | |
