Marketing Manager (Cambridgeshire) Media/Retail/Craft £35-£40K
Multimedia retail brand based in Cambridgeshire seeks an established Marketing Manager with experience working within the arts and craft sector to develop and implement the marketing strategy in line with the brands essence, maintaining and further developing the brand strength and positioning.
Key Responsibilities and accountabilities:
1.Work with the Head of Marketing and other commercial team members to develop a clear Marketing strategy which describes the future development of customers, customer experience, products, customer recruitment and retention activities.
2.Commerically justify activities, implement and analyse results of campaigns, which will include recommendations and learnings for future activity
3.Translate this strategy into a brand plan including measurable objectives and specific actions with timescales to deliver the plan.
4.Manage the implementation of the plan across all customer channels, including TV, E-commerce and direct marketing to ensure that activities are pre-planned and executed to a consistently high standard.
5.Agree the marketing budget with the Head of Marketing. Be accountable for activity costs, managing these against plans and reporting on variances.
6.Ensure that the strategy and plans are effectively communicated across the business and that all stakeholders understand and coordinate their actions to deliver the brand plans.
7.Develop a deep understanding of the customer base and their motivations for shopping. Through this identify opportunities to increase customer satisfaction.
8.Work with the E Commerce team to develop a leading on-line and digital experience supporting product information, sales and broader social networking techniques.
9.Propose and agree a new approach for events. Test and evaluate the commercial return of such activities.
10.Work with the Commercial teams to ensure that new innovations are brought to market via the brand in a unique and differentiating manner, ensuring that buying and stock control supports the plan. Identify opportunities to expand the categories offered to customers, prioritise, test and evaluate benefits.
11.Update and improve on the dashboard of all Key Performance Indicators and through this build a deep understanding of the brand and drivers of performance. Evaluate performance against plan daily, weekly, by period and on an annual basis and propose appropriate actions to improve performance.
12.Ensure that competitor activities are constantly monitored, evaluated and new initiatives assessed versus the brand plans.
You:
·Proven retail marketing experience
- Working independently on agreed objectives, but remaining a part of the marketing team.
- Flexibility - enabling quick, clear decision making and acting on decisions.
·Strong commercial focus and awareness
·Highly numerate
·Able to analyse, interpret and act on market intelligence
·Excellent communication and leadership skills
·Thrives on delivering results through teamwork
·Strong planning skills
·Effective decision maker
·Competitive, able to work at a high pace and deliver excellence
