Online Marketing Exec
Salary: unspecified
Location: Middlesex
Date posted: 03/11/2009 14:07
Reference: Totaljobs/LM24673
Online Marketing Executive
An Online Marketing Executive is required for this small and friendly independent tour operator.
The Marketing department covers online advertising and promotional activity, email newsletter and offers design and creation, management and updating of the websites, the Google adwords campaigns and e-marketing to direct clients and support to the Agency Sales.
This is a technical role and will provide the successful candidate with broad experience across the whole of the marketing mix with a focus on e-marketing.
As a Online Marketing Executive you will undertake an array of tasks & responsibilities:
* Manage and co-ordinate email marketing campaigns including design of artwork and writing html (using FrontPage)
* Management of online promotion of the website - pay per click campaigns
* Daily website maintenance and SEO
* Produce monthly performance and analytical reports for all online activity
* Updating and maintaining the company websites as well as external websites
* Become involved in budget management and developing a Marketing Plan
* Project / Campaign management
Online Marketing Executive remuneration package:
* £17k- £20k
Online Marketing Executive skill attributes:
* A knowledge of online marketing techniques and promotion
* Must be very computer literate - All Microsoft Office programs such as Word, Excel and PowerPoint should be second nature. Familiarity with Outlook email software and able to effectively use the internet (Must be proficient in Microsoft Excel in particular to produce reports and statistics)
* Ability to multi task and manage the workload
* Fast learner, good listener and communicator
* Knowledge and experience of html and SEO techniques.
* Any knowledge of Adobe PhotoShop and Quark Xpress software or similar packages would be desirable
* Some marketing theory knowledge
* Previous travel industry experience
