Paid Search & Conversions Manager
- Location:
- Leeds jobs
,
West Yorkshire jobs
- Salary:
- £22K+
- Company:
- Indigo21
- Job type:
- Permanent jobs
- Date posted:
- 11/03/2010 15:09
- Job id:
- 46226552
- Contact:
- Jennie Stephens
- Ref:
- Totaljobs/TJ-J913
My client is one of the fastest growing creative companies based in Leeds with a reputation for quality and success working with a wide-ranging client base. They have been transforming client’s business through their core expertise in SEO, PPC & Web Development, Directory submissions and Content Management Systems (CMS).
Due to an increase in new and ongoing projects, a new role for a PPC Manager has arisen. This role will provide you with the opportunity to make a significant impact on the future of the business. You will have a real passion for internet marketing and the ability to think analytically as well as creatively.
The ideal candidate will have:
- An impressive academic record from a top university, possibly from a mathematical / statistical background would be an advantage.
- 2-3 years + experience of managing paid advertising campaigns in Adwords (as well as other PPC platforms (desirable)) with evidence of campaign successes.
- Experience of managing multi-lingual campaigns would be an advantage.
- Exposure to large ecommerce sites (agency or client-side).
- Commercial and analytical insight to understand why certain websites convert more successfully than others, as well as experience of testing this.
You will be responsible:
- To set up, manage and optimise campaigns in Google Adwords.
- To investigate other paid advertising opportunities for clients including; Bing, Yahoo, Facebook + affiliate sphere.
- To manage conversion rate optimisation experiments for client websites: A/B + multivariate testing to maximise website conversion rates (working alongside our development and design team).
- To be focused on key performance indicators (KPI) for client spend, Return on Investment (ROI), Cost per acquisition etc.
They are looking to fill this vacancy as soon as possible so if you feel you are up for this challenge - please send you details ASAP!!
