Retention Marketing Executive
- Location:
- London jobs
- Salary:
- £25-£30k
- Company:
- Leap UK
- Job type:
- Permanent jobs
- Date posted:
- 05/11/2009 10:36
- Job id:
- 45600452
- Contact:
- George Hudson
- Ref:
- Totaljobs/Leap899
Retention Marketing Executive
Consumer Magazine publisher
London c£25-£30k
Our client is one of the world's fastest growing leading independent
publishers and publishes over 50 magazines, digital magazines, websites
and mobile sites in the UK. It is currently looking to recruit a
Retention Marketing Executive.
This new role within the Direct Marketing team seeks to focus on
customer retention, ensuring that the performance of the renewals and
retention strategy across the company’s portfolio is maximised and the
lifetime value of each subscriber is increased.
You will possess an enquiring mind and be a strategic thinker whose
attention to detail will see structured testing and rollout of
retention activity across the company portfolio. You will have
demonstrable strong Excel skills to enable forecasting and rollout
scenarios and be able to prioritise activities according to
profitability.
This role will involve working closely with the DM Manager to oversee
the implementation of all retention initiatives, as well as reporting
on results for monthly publisher meetings. You will liaise with the
fulfilment team and subscriptions bureau as well as sharing learnings
with the rest of the Direct Marketing team to enable insight to flow
through to acquisition activity. All work will demonstrate best
practice direct marketing skills.
Previous experience in a membership-focused environment is required,
with proven success in improving customer retention through using
direct marketing methods, preferably gained within a consumer
publishing company.
