Senior Account Manager - Customer Insight / Data
- Location:
- Bristol jobs
,
Avon jobs
- Salary:
- £30,000 - £35,000 + Benefits
- Company:
- Henry Nicholas Associates
- Job type:
- Permanent jobs
- Date posted:
- 06/11/2009 12:53
- Job id:
- 45877915
- Contact:
- John Austin
- Ref:
- Totaljobs/VR/00149/ 09
Data Campaign Manager / Database Marketing Manager / Customer Insight – Bristol - £25,000 - £35,000
Our Client specialise in providing integrated marketing solutions for brands that operate across branch networks or have a need for localised or community based communications.
Operating across the spectrum of marketing channels, including Press, Radio, Outdoor, Events, Digital and Direct Marketing, they ensure that their clients’ customers and prospects receive a consistent brand experience throughout the customer journey.
As a result of recent new business acquisitions, coupled with organic growth, they are now looking to recruit a new Data Campaign Manager to the Data Team, based in their Bristol office.
Reporting to the Head of Data and working very closely with the Account team, you will primarily be responsible for the management, extraction and manipulation of data for the retail network of one of their key clients.
Key responsibilitiesDatabase management:
·Creation and management of retailer/location specific marketing databases
·Adherence to data management best practice (data protection act)
·Application of 3rd party data to enhance and improve managed databases
·Development of customer segmentation and selection techniques
Campaign management:
·Management of multiple data driven marketing campaigns across the retail network
·Extract and preparation of data for marketing (dedupe, cleanse, etc.)
·Application of campaign optimisation to ensure maximum effectiveness
·Integration of National with Local marketing activities
·Analysis of campaign effectiveness and ROI
Supplier management:
·Management of external suppliers to agreed service levels
·Use of a range of 3rd party data services
·Processing of cold prospect data count requests and orders
·Involvement in negotiation to secure best available rates
Insight & analysis:
·Manipulation of data to provide strategic & commercial insight
·Mapping of customers and prospects to demonstrate local distribution
Core Skills
·Integrated marketing experience & industry knowledge
·Ability to communicate with regional/local marketing teams who may not be data literate
·Excellent technical skills, including familiarity with database/campaign management applications and data processing best practice
·High degree of numeracy and analytical skills with strong attention to detail
·Thorough understanding of data protection legislation
·Ability to work autonomously and in a rapidly changing environment
Data Campaign Manager / Database Marketing Manager / Customer Insight – Bristol - £25,000 - £30,000
