Senior Marketing Analyst
- Location:
-
Llantrisant, Pontyclun (CF72) jobs
- Salary:
- Circa £40,000 + Benefits
- Company:
- THE ROYAL MINT
- Job type:
- Permanent jobs
- Date posted:
- 21/11/2009 18:02
- Job id:
- 45824533
- Contact:
- n/a n/a
- Ref:
- Totaljobs
Senior Marketing Analyst
Circa £40,000 + Benefits
Llantrisant (J34, M4)
More than 1,000 years of experience have made the Royal Mint a leader in the art of coin making, with its high quality work recognised and valued worldwide. As a well established manufacturing organisation we operate within the premium / consumer goods sector, selling our products through distributor and retail channels, as well as through numerous trade outlets. The Royal Mint has recently launched its ground breaking range of coins for the London 2012 Olympic and Paralympic Games.
The Role:
Now is a great time to work with the Royal Mint as we enter an exciting phase of growth. This is a superb new opportunity for a talented and dynamic analyst to join a team of marketing professionals.
Reporting to the Head of Marketing, the Senior Marketing Analyst is responsible for the delivery of timely, accurate and insightful management information and data interpretation to inform business and marketing planning, forecasting and decision-making.
Main responsibilities include:
- Annual Corporate Plan co-ordination and delivery for Marketing;
- Work with Head of Marketing to deliver co-ordinated plan by channel and product as per business requirements
- Co-ordinate business re-forecasting requirements
- Deliver robust marketing forecasting (by channel, campaign and product) utilising predictive forecasting methods and behavioural modelling.
- Enable excellent marketing planning with the provision of;
- Campaign forecasts (including response curves, response rates, average order value, profit generation and customer segment performance) and scenario planning.
- Produce test matrices
- Optimal customer data selections (audiences) for both direct marketing and telesales activity. Manage approval process and communication of selection rationale
- Deliver customer data selections against agreed customer contact strategy and manage accurately customer segment contact plans ensuring optimal customer contact frequency.
- Marketing analysis and reporting by : Channel performance * E-Commerce MI and analytics *Mail order *Telesales *Wholesale
Skills, Knowledge & Experience:
Qualified statistician/mathematician
Customer Segmentation
Direct Marketing
Econometric modelling
CHAID analysis
Advanced Excel
Ability to explain complex data principals and performance to non-analytical colleagues both verbally, reports and presentations in a way all audiences can comprehend and utilise data insight.
Organised
Team work
Leadership skills
Closing Date: Friday 20th November
“The Royal Mint recruitment processes are underpinned by the principle of selection for appointment on merit on the basis of fair and open competition as outlined in the Civil Service Commissioners' Recruitment Code which can be found at www.civilservicecommissioners.org. If you feel your application has not been treated in accordance with the Code and you wish to make a complaint, you should contact Rhydian Smith in the first instance. If you are not satisfied with the response you receive from the Royal Mint, you can contact the Office of the Civil Service Commissioners.”
