Web Analytics Consultant - EMC Consulting (formerly Conchango)
- Location:
-
Southwark, South East London (SE1) jobs
- Salary:
- Attractive Salary + Bonus + Full Benefits
- Company:
- EMC Consulting (UK) Limited
- Job type:
- Permanent jobs
- Date posted:
- 21/11/2009 18:05
- Job id:
- 45878578
- Contact:
- Michelle Flynn
- Ref:
- Totaljobs/TJ/OMA
Web Analytics / Online Measurement Consultant wanted by EMC Consulting (formerly Conchango). We were voted #2 in NMA top 100 Interactive Agencies.
www.emc.co.uk/consulting
Defining and planning digital strategy and experience, based on deep expertise, insight and analysis, is a core part of what we do at EMC Consulting (formerly Conchango). As part of this, it is essential to be able to measure how these strategies are performing on an ongoing basis, and what Return on Investment they are providing the business as a whole.
The Measurement Analyst is crucial in determining digital strategy for clients, and in establishing how it can be proven to be successful.From new business, live projects and account development, the Measurement Analyst uses tools and techniques to provide a range of services including:
·Measurement Planning, ensuring that the business benefits of anything we provide for clients can be measured and managed on an ongoing basis
·Business Case Development, establishing what the key drivers are behind a business, how digital operations can deliver on these and what the key metrics should be
·Measurement Reporting and Reporting Dashboard Development
·Optimisation recommendations (through multivariate testing, usability testing and data analytics)
·Optimisation Analysis and Management, using multivariate testing tools
·Segmentation Analysis, looking at ways to segment audiences and communicate to them through digital channels
·Trend spotting, looking for correlations or relationships between performance factors, outcomes or measures
·Auditing – client side inquisition
·Strategic planning – prioritising strategies and recommendations based on ROI calculations
·Landscape benchmarking – competitors and indirect influencers
·Validation of business cases– strategically and commercially
·Validation of design work to ensure that it is likely to achieve the agreed business case and related benefits and ROI
·SEO measurement and planning, including SERP Analysis and Site Audits
·Social Media Tracking
Responsibilities
You will be required to work across multiple accounts simultaneously and provide some or all of the services outlined above into new business process and programmes of live work.You will have extensive experience of a full range of Measurement methods, including, but not limited to:
·Web Analytics
·Attitudinal Surveys
·Social Media Tracking
·Financial Modelling Techniques
·Segmentation and Statistical Analysis (SPSS, SAS, etc)
·Emerging Measurement Techniques and Analytical Methods
You will need to work very closely with the clients and our design team, as essentially you are the conduit through which ROI understanding and reporting will flow.In particular, you will work very closely with the Experience Planners who define the consumer experience strategies, but you will also be expected to work with Engagement Leads and key client contacts.
You will engage at the very beginning of the creative process and maintain an input throughout a programme of work – in a sense; you are quality assuring our solutions from a client and business benefit perspective.
You will need to plan and facilitate workshops and stakeholder interviews – both internally and with clients – as we progress the business cases and measurement planning work.
Qualifications and Experience
In depth digital agency or consultancy experience including digital measurement and/or reporting and business case development. You must be a digital native who eats, sleeps and breathes the digital landscape.
- Bachelors/Masters degree;
- Minimum 5-7 years experience in Online Measurement strongly preferred
- Experience of SEO campaign management strongly preferred
- Proven track record of successfully defining and delivering complex projects with superior ROI, from business case through deployment
- Must be comfortable with technology
- Given the above, must have the ability to think from a user and business perspective and avoid jargon and business-speak at all costs
Required Competencies
- Excellent communication and interpersonal skills with people from all disciplines, both within and outside the Interactive Media team.
• To be able to establish rapport and good working relationships with clients.
• Ability and willingness to learn new technologies.
• Effective negotiation and management skills.
• Ability to demonstrate strong problem solving skills.
• Ability to contribute to writing briefs.
• Team player - and “can-do” attitude.
• Ability to multi-task and prioritise work.
• Travel throughout the UK is an integral part of the job as you will be working on customer sites during elements of each project.Freder1ck - Excellent communication and interpersonal skills with people from all disciplines, both within and outside the Interactive Media team.
- To be able to establish rapport and good working relationships with clients.
- Ability and willingness to learn new technologies.
- Effective negotiation and management skills.
- Ability to demonstrate strong problem solving skills.
- Ability to contribute to writing briefs.
- Team player - and “can-do” attitude.
- Ability to multi-task and prioritise work.
- Travel throughout the UK is an integral part of the job as you will be working on customer sites during elements of each project.
Travel throughout the UK and the United States, as well as travel even further afield is an integral part of the job as you will be working on client sites during elements of each project.
About us
Established in 1991, EMC Consulting has been voted Europe’s Number 1 Web Design Agency and has an impressive list of blue chip and international brand clients including M&S, Tesco, Lloyds TSB, Barclays, Chevron, Virgin Mobile and Virgin Atlantic to name a few. EMC Consulting provides clients with competitive advantage by helping them improve business results through innovative use of technology.
We have recently been placed as Number 2 in the NMA Top 100 Interactive Agencies.
