Location: London
Salary: £30000 - £35000 per annum + Excellent benefits
Company: PFJ
Job Type: Permanent
Posted: 05/11/2008 08:00
Job Description:
Online Marketing Exec (CRM)- to 35K- Client side- Leading travel portal-
London
The Company
One of the top four online travel portals their culture is very much a
meritocracy where they are able to offer their people excellent prospect
within their London or even global offices. An environment where hard work and
creative thinking are always rewarded and appreciated, and innovation travels
around the world.
The Role
· Translation of customer insights into effective contact and retention
strategy to deliver relevant, inspiring communications which profitability
drive sales and engender loyalty
· Briefing creative teams on email and direct mail requirements
· Quality control and link checking
· Working closely with the merchandising and marketing teams to ensure that
CRM communications reflect the merchandising strategy, meet brand guidelines
and compliment online and above-the-line communications Working with the Head
of Customer Marketing, implement a test-learn-refine strategy to all Customer
marketing channels and programmes, to include testing new channels such as
direct mail and sales promotions
· Work with the Head of Customer Marketing and Customer analyst to effectively
report and analyse all Customer Marketing activity:
Your Profile
· Experience in a CRM or direct marketing role
· Good knowledge of direct marketing, including email marketing, target
marketing, customer segmentation
· Experience of copywriting
· Experience working with outside vendors such as direct marketing agencies
and third party providers - such as writing briefs.
· Good knowledge of Microsoft Office - particularly Excel, Word, and
PowerPoint.
To apply please send your CV to haifak@pfj.co.uk or alternatively call Haifa
on 0207 612 3859 for an informal chat.
Contact: Haifa Kayali
Ref: Totaljobs/60144 XYZ35L
