In the past few years the marketing industry has shifted in its focus. No longer just about shouting messages at people in the hope that they’ll buy your product, now it's all about getting face to face with your audience instead.
Once left to the secretary to sort out, event management is now an important marketing skill.
So, what will I actually be doing?
The role that events play for most brands is rising rapidly, and today's event manager is as likely to find themselves organising conference, seminars and exhibition as they are parties and corporate incentive trips.
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The finer details...
With plenty to be getting on with, your main responsibilities include:
- Development, production and delivery of projects from proposal right up to delivery.
- Delivering events on time, within budget, that meet (and hopefully exceed)expectations.
- Setting, communicating and maintaining timelines and priorities on every project
- Communicating, maintaining and developing client relationships
- Managing supplier relationships
- Managing operational and administrative functions to ensure specific projects are delivered efficiently
- Providing leadership, motivation, direction and support to your team
- Travelling to on site inspections and project managing events
- Being responsible for all project budgets from start to finish.
- Ensuring excellent customer service and quality delivery
Money, money, money
The all important money question. Typical starting salaries range from £19,000 - £25,000, but it depends on the level you're working at.
Mid-level salaries, fall between £25,000 and £45,000. While more senior levels applicants with experience (for example for candidates with 10 to 15 years in the role) can earn anything between £50,000 and £70,000.
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The good points...
Job security and plenty of room for career development is a stand-out perk of the job. “Most employers prefer to recruit internally and it's common for directors to have started out as administrators or coordinators,” explains Tony Rogers of Eventia, the UK’s leading association for the events industry.
“The average role tends to last approximately three years for all the occupations, but then employers have seen some event directors that have worked at the same organisation for 10 years.”
Lower level jobs such as event administrators, coordinators and executives tend to move more frequently, especially if they don't see an opportunity to progress to the next post.
...and the bad
With so many responsibilities to keep on top of, you'll need to be more organised than a human octupus.
Is there study involved?
“Unlike many other sectors, the events industry does not yet have clear entry routes or easily identified career progression paths,” says Rogers. “However, events management courses have become increasingly popular in the past 10 years and are a common entry route into the events industry. Many of those now working in the industry have come to it as a second or third career.”
Event management courses can now be found at a wide range of colleges and universities, for a full list visit Eventia.
Need additional qualifications? Find a course at our Learning Zone
OK, I'm interested... But is it really the job for me?
This job is mostly about communication, so if you're not great at speaking to a crowd, motivating people or selling an idea, then it might not be the role for you.
But if you have some of these qualities, it might just be the career for you:
- Ability to lead and motivate a team
- Good with budgets
- Reliable/good at hitting deadlines
- Ability to use initiative