Marketing assistant job description

Bored of the regular 9-5 job and after something a little more exciting? A job where you're not chained to your desk? Then marketing will be right up your street.

So if you're already  itching get to ahead in marketing - and even work your way up to senior management - then there’s no better way to learn the ropes than working as a marketing assistant.


So, what will I actually be doing?

Supporting the marketing manager, you’ll be at the heart of driving marketing campaigns for a product or service. An important cog in the marketing wheel, you'll be expected to be involved at all levels, including drafting press releases, updating clients and organising promotional events.

This job is full of variety and you’ll need to be able to turn your hand to a multitude of tasks. A marketing assistant's regular to do list includes:

  • Organising market research
  • Writing press releases
  • Arranging promotional events
  • Assessing the results of a marketing campaign
  • Assisting the manager in writing reports and analysing data
  • Helping to drive online traffic with web-related campaigns
  • Writing online content
  • Communicating with clients

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The finer details...

While most marketing assistant roles are office based, you won’t be tied to your desk as you’ll need to check in at photo shoots, visit clients and attend trade shows and exhibitions.

Hours are often 9-5, Monday to Friday, although you may be expected to put in extra hours as you move towards campaign deadlines. Marketing assistants work in a wide range of industries such as the NHS, fashion and banking so you're bound to find a sector to suit your interests.

Want to keep stepping up on the career ladder? Marketing executive, manager or director... the ceiling is high for those who are successful in marketing and the financial rewards can be great with managing directors earning up to £100k per year. Marketing assistants can also side-step into editorial or communication roles.

Money, money, money

As you step onto the first rung of the marketing ladder you can expect to earn between £18K to £30k per year.

See what people are earning in this job

The good points...

"This can be a really dynamic job with lots of variety," says Renee who works as a marketing assistant for a PR company. "Everyone pulls together when you’re working on a campaign and it can be quite exciting in the build up to a big event."

...and the bad

"It’s easy to blame the assistant when things go wrong. Also, while on some days you’ll be given lots of responsibility, sometimes you’ll spend all day at the photocopier or doing very menial tasks."

Is there study involved?

Competition to start a career in marketing is fierce and applicants with a degree in marketing, business or commerce will have an advantage over other applicants. However, school leavers with a minimum of five GCSEs who want to bypass higher education can get the skills they need by training at the Chartered Institute of Marketing (CIM), which runs a variety of courses to suit both beginners and seasoned marketers.

The role of marketing assistant is an entry-level job and applicants may want to consider taking CIM courses such as:

  • Introductory Certificate in Marketing
  • Professional Certificate in Marketing
  • Professional Diploma in Marketing

Those with more experience can progress to taking:

  • Chartered Postgraduate Diploma in Marketing
  • CAM Diploma in Digital Marketing
  • CAM Diploma in Marketing Communications 

Need additional qualifications? Find a course at our Learning Zone

OK, I'm interested... But is it really the job for me?

Successful marketing assistants have plenty of energy and initiative and are driven, ambitious and bursting with ideas. It will also play in your favour if you have the following skill sets:


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