PR job description

You don’t need to act like you’re in an episode of Ab Fab to thrive in a PR job, although you may need to get your air kissing skills up to scratch.

In this marketing job you’ll be promoting your company, a brand or a product to the world and trying to drum up as much publicity as possible. Are you tenacious enough not to take no for an answer?



So, what will I actually be doing?

People in PR work at making a name for whatever they’re working on, this can be anything from managing a recognisable brand through to smaller start-up projects. You’ll need to gain ‘fame’ for what you’re working on and work with the media to try and get a message out to the masses.

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The finer details...

PR jobs are highly sought after and people often look at it as a glamorous career choice, which is can be if you end up working in entertainment or fashion. But as with anything, it’s all about what company you work for.

In terms of your work tasks, you’re likely to do much of the following…

  • Coming up with PR strategies
  • Building relationships with the media
  • Writing press releases and calling around whenever you’re trying to generate publicity
  • Writing reports on media coverage data
  • Overseeing content production (adverts, videos, social media and online PR stunts)
  • Arranging press conferences and events 
  • Overseeing market research
  • Bringing in new business opportunities
  • Managing client relationships
  • Overseeing social media PR strategies

However, this is by no means an exhaustive list.

Money, money, money

Actually, the salaries for PR jobs aren’t too shabby, especially for anyone with a solid understanding of social media. Of course, you won’t be in the same bracket as financiers but a £16,000 - £24,000 starting salary isn’t to be sniffed at.

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The good points...

PR jobs offer a huge amount of career options; after all, most companies need some kind of PR to succeed. You can work anywhere from top fashion houses through to small charities trying to raise awareness and you can use your own personal interests to choose where you end up. Then there are the endless parties and events!

...and the bad

PR jobs are tough. You often have to work long hours and schmooze clients and the press on a regular basis – you can forget having your free time completely to yourself. It’s also a difficult, targets-driven job where clients have high expectations of how good a job you need to do for them.

Is there study involved?

There aren’t any set qualifications needed in order to become a PR; however, realistically most applicants have a degree, although the subject isn’t important. What IS important is work experience. If you can demonstrate experience of media, marketing, communications or even direct PR then you’ll be in with a much better chance of getting a great job. Time to start volunteering or interning!

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OK, I'm interested... But is it really the job for me?

The most important attribute a PR needs is the ability to build relationships with people – particularly cynical journalists. The media is a powerhouse for PR opportunities but getting your product or brand into the pages of the best newspapers and magazine or on the trendiest websites can be difficult to say the least – unless you’re chummy with the editor!


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