Store manager

The world of retail is, unsurprisingly, one of the UK’s most buoyant industries. Despite all the doom and gloom it always bounces back, with plenty of customers still banging down the door to get their weekly essentials or the latest must-have products.

This can only mean one thing for the retail sector; jobs. With many roles within retail to choose from, allow us to explain the role of a store manager. 


So, what will I actually be doing?

Being a store manager you will be part of a busy, dynamic environment that changes everyday. Your list of duties will be varied, ranging from ensuring high levels of customer service to reviewing security issues. Other jobs on your to-do list will include:

  • Reaching sales targets and increasing profits
  • Dealing with customer service issues such as queries and complaints (the customer isn't always right, but most of the time they are) 
  • Interviewing and recruiting new staff 
  • Supervising departmental managers and organising training
  • Organising rotas and holidays
  • Overseeing stock control and receiving orders (get that wrong and you've got an empty shop)

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The finer details...

Store managers work an average 37-40 hour week. However, this is rarely a Monday to Friday job and you'll be expected to work some weekends as it's often the busiest time so you'll need to be on-hand.

You will have your own office but sadly you won't be able to spend all your hours hiding away in there, as you'll need to spend plenty of time on the shop floor too.

Once you’ve learned the ropes and gained some experience, you can look at moving to bigger stores with more responsibility. From there you can advance to become a senior store manager, area manager or even director.

Money, money, money

Salaries for store managers range from £19k to £40k per year depending on the size of the store, your experience and where you live in the UK.

See what people are earning in this job

The good points...

"The thing I really love about my job is that it changes all the time," says Toni Milns a store manager for Vodafone. "I have my set tasks that I have to do, but there’s always different people coming through the door, different projects and different challenges."

...and the bad

Busy days, long hours and working weekends.

Is there study involved?

No specific entry qualifications are required, although a good general education is usually needed. Never been in management before? Don't panic, some retail chains run management training schemes and large retailers offer a graduate apprenticeship scheme. A degree in retail, business or marketing-related subjects will give you an advantage or you could consider taking one of the following:

  • Diploma in Retail Business
  • HND/HNC in Retail Management
  • Foundation Degree in Retail Management

Need additional qualifications? Find a course at our Learning Zone

OK, I'm interested... But is it really the job for me?

You’ll need bags of stamina as you'll be on your feet a lot, plenty of motivation and strong communications skills to be a store manager. You also need to be:

  • Happy to take on plenty of responsibility
  • Approachable
  • A good team leader
  • Calm under pressure
  • Good at accounting and IT


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