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3 things you must include in an elevator pitch

Learn how to 'sell’ your best self in a short period of time.

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We know many of you dread going to a job interview. It’s one of the toughest tests for a jobseeker and it can be a challenge to do justice to yourself when meeting an employer. You already know that the employer is interested in your CV. So how do you ‘sell’ your best self?

A great way to do this is to prepare an elevator pitch. What’s that? Well, put simply, it is a short presentation a candidate would use to sell themselves to potential employers.

The name comes from the idea that the prepared speech should be delivered in the short time period of an elevator ride, usually 30-60 seconds, and is a succinct intro to who you are.

We asked over 150 of our employers, who have a wealth of experience in interviewing, what the top things are that they want to hear in an elevator pitch that would make a candidate stand out.

Here’s what we found:

49% of employers want to know why you are suited to this job.

You are being asked to demonstrate you are the right person for the job. To do this, you need to fully understand the role, then highlight how your skills, experience and personal qualities match this, while also explaining your motivation and goals.

What are the most important qualifications for this position from the company’s perspective? In which of these areas do I really shine?

21% of employers want to know why you want the job.

The employer is trying to figure out your motivations and whether you’ve given serious consideration to your application. You need to show that you’ve done your research and understand exactly what the job entails. Explain how it fits into your long-term career plans.

One thing you should not say in response to this question is “Because I need a job.” That shows a lack of passion, and suggests you might not stick around if something better comes along. Even if it’s true, do not mention salary, hours, or commute as the primary reasons you want the job.

21% of employers want to know what your best attributes are.

Employers want to know what makes you stand out as the best candidate. View the role and job description like it is a problem the employer needs a solution for – and you are the solution. Think about your attributes in direct relation to that job description.

What are your most impressive accomplishments? What makes you different from the typical candidate? What are the best bits about you that will close the deal on the employer wanting to hire you?

If you include all these things in your elevator pitch, you have a great chance of standing out in the employers mind as having presented yourself in the best possible way.

For more advice on how to stand out under the pressure of an interview, check out our series on #TheElevatorPitch.

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