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3 quick steps to improve your online image

Polish your online image and land an interview with advice from career expert Natalie Severt.

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Imagine adding the person who’s going to read your CV as a friend on Facebook. Do you think they would give you a job based on what they see? No?

Well, we live in a digital world and that means that we share large parts of our life with people who otherwise wouldn’t have access. And whether you like it or not, that includes the people who read our CVs.

It’s no longer enough to know how to make a CV and how to impress the socks off a recruiter at an interview. It’s also about what you’re doing online.

So, here are three tips that will help you polish your online image and land you an interview.

1. Be there or be square. You have to be online

Now that you know that hiring managers look you up online, you might be tempted to make like Houdini and disappear from the internet.

Unfortunately, your disappearing act will only make matters worse. You need to leave a trail of professional breadcrumbs around the internet if you want to land the interview.

That’s because recruiters might not interview a candidate if they don’t show up online. It’s not as bad as it sounds. Most recruiters aren’t looking for dirt on you.

The majority are looking for a professional portfolio that supports qualifications listed in a CV. Only a few are likely to be looking for disqualifying dirt.

All you have to do is delete the dirt and make your portfolio and professional social media accounts easy to find.

2. How to curate your online content with recruiters in mind

The best thing for a recruiter to find when they type your name into Google is a personal website or career portfolio that supports the professional persona you’ve created in your CV.

Now, a career portfolio is basically a bunch of extra documents and work samples that give proof to claims you’ve made in your CV. You can do all of this online.

For some, making a career portfolio might be difficult. For example, an accountant may struggle to come up with particularly intriguing examples of work projects to put online. If that sounds like you, consider writing thought pieces instead and publishing them on a blog.

3. Optimize your LinkedIn profile on a regular basis

Of course, every professional should have an optimized LinkedIn profile that clearly reflects the content of their CV. If nothing else, hiring managers will check your LinkedIn profile. In fact, most will use LinkedIn to check candidates after reading their CVs.

That means you need to make sure that your LinkedIn profile is up to date and flawless. Have your connections endorse your skills, as they serve as social proof that you can do a skill well. And be sure to reciprocate the favour.

Consider publishing your insightful blog pieces on LinkedIn as well, and make sure that you join in the conversation by sharing and commenting.

Key takeaway

Most of the people you’re competing with for an interview are polishing their online profiles before sending their CVs.

And you need to as well. Taking the time to control and curate your online content puts you one step closer to landing an interview.


Ace your next interview with tips from the experts:

Unusual interview advice, does it work?: Is there any truth to some of the more bizarre tips?
What interviewers see and hear: An insider view of the job interview from career coach John Lees.
Bizarre interview questions and how to answer them: Be prepared for the unexpected!
Claude Littner’s top 5 interview tips: Britain’s scariest interviewer gives his expert advice.
15 interview tips from Claire Young: Read the ultimate list of tips from The Apprentice finalist.
Getting through the 5 stages of job interviews: Recruiters explain how to ace the different stages.
Top interview tips and tricks: How asking the right questions can help you nail your interview.

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3 Comments

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  1. Padmakumar C Saturday, 4 Feb, 2017 at 5:30 pm

    The tips reveal a psychological and prudent practical analysis of intimate human (HR) behaviour. I was reading the same with amazement. Hats off Natalie Severt.

    Do continue to motivate the job seekers.
    Padmakumar Chellappan

  2. Brenda Dennis Sunday, 5 Feb, 2017 at 1:09 am

    Dear Natale,

    I would like to request you’re help withy CV.

    Regards

    Brenda

  3. T. A. Higgins Sunday, 5 Feb, 2017 at 2:44 pm

    Interesting, but you fail to take account of those of us who have never been remotely interested in dipping our toes in Facebook/Twitter/Social Media waters. Participation in egocentric online pursuits, along with reproduction, ISN’T compulsory! (Perhaps you’ll therefore appreciate the irony of someone previously WITHOUT an online presence suddenly sprouting one via this comment.)

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