Performance Analysis & Insight Generation - Analyse data from SEO, Paid Media, Content Marketing, and wider channels (e.g. social media) to identify trends and opportunities. Produce actionable insight from large and disparate datasets to inform marketing strategies, campaigns, and pitch material. Lead on reporting for BAU activity and campaign performance using tools like GA4, Google Ads, and third-party platforms. Collaborate with marketing teams to understand whats working, whats not, and why. SEO & Digital Marketing Optimisation - Support the development of organic and paid media strategies through keyword research, on-page audits, and competitive analysis. Work with content, dev, and media teams to ensure insights are translated into action. Help optimise website structure, content, and campaigns to improve discoverability and engagement. Tools & Data Infrastruct
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