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Candidate attraction

What is employer branding? Your employer brand strategy is vitally important to make sure you can recruit the best people for your business.

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7 ways AI is changing the hiring process in 2025 (and how to stay human)

Artificial Intelligence (AI) is no longer the future — it’s already firmly part of the hiring process.

In 2025, AI tools are integrated across the recruitment journey, making hiring faster, more data-driven, and often more efficient. On average, recruiters estimate that 41% of applications have been enhanced by AI tools, from CV optimisation to automated assessments.

But while these innovations bring clear advantages, they also introduce new risks, especially around authenticity, fairness, and over-reliance on technology.

9 min read

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Popular in Hiring people

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How to identify unconscious gender bias in job adverts

With diversity and the gender-pay gap a key focus of many UK organisations, we have conducted extensive research into how the language of a job ad could impact on diversity.

Using previous academic research from The University of Waterloo and Duke University which outlined a series of male and female gender-coded words, we analysed 76,929 job adverts over a six week period to assess the frequency of gender-coded words in UK recruitment.

Steve Warnham
4 min read

Popular on Totaljobs

An image of a woman looking at her laptop screen.

How to identify unconscious gender bias in job adverts

With diversity and the gender-pay gap a key focus of many UK organisations, we have conducted extensive research into how the language of a job ad could impact on diversity.

Using previous academic research from The University of Waterloo and Duke University which outlined a series of male and female gender-coded words, we analysed 76,929 job adverts over a six week period to assess the frequency of gender-coded words in UK recruitment.

Steve Warnham
4 min read

Trending on Totaljobs

two young women discussing

How employers can engage with young talent as the cost of living rises

The cost of living is hampering young people’s career prospects and looks set to deepen long-standing challenges employers have in reaching and attracting entry level talent.

The latest report from Totaljobs, in partnership with Career Ready, shows that due to the rising cost of living, school leavers are confronted with growing concerns around money which threatens their career aspirations. This is having a negative impact on social mobility, with financial factors disproportionately affecting those from lower socio-economic backgrounds. The report offers insight into young people’s limitations and employers’ expectations.

Ruya Yonak
7 min read

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