Surge in applications for agricultural roles
In response to growing consumer demand and labour shortages, farming and agricultural roles on Totaljobs see a significant 83% spike in applications, whilst searches for ‘fruit picker’ are up 338%
With the jobs market undergoing a dramatic shift, Totaljobs has seen record demand for agricultural roles as thousands of displaced workers look for jobs that can keep the country moving.
The farming and agricultural sector, which has been struggling to recruit the 80,000 seasonal workers it needs during harvest1, could be set to benefit from new interest amongst UK workers with an 83% increase in applications for farming roles in March,
The impact of the outbreak of Covid-19 is clear, with applications doubling in the second half of the month. This trend looks set to grow with applications to farming and agricultural roles being 3x higher in early April, compared to early March.
Candidates across all demographics are actively searching for farming roles on site, with the last week of March seeing significant increases in searches compared to the last week of February. This increase includes ‘fruit picker’ (338% increase) and ‘farm worker’ (107% increase). Candidates are also looking more generally, with searches for ‘farm’ (130% increase) and ‘agriculture’ (66% increase) both on the up.
With predictions that up to a million people could lose their job due to COVID-192, in March, there were almost 200,000 new applicants on the Totaljobs platform and in the last week of the month there was 30% increase in new users signing up to apply for jobs. There were 4.6 million applications on the Totaljobs website in March alone – a 7% increase on the average month in 2019.
| Candidate searches on Totaljobs | Uplift: March 2020 vs March 2019 |
|---|---|
| Fruit Picker | 895% |
| Farm Worker | 59% |
| Agriculture | 43% |
| Farm | 113% |
Tens of thousands of people are coming forward to help farmers feed the nation. This is wonderful news and shows a tremendous ‘can do’ attitude at these difficult times. Make no mistake, we still need many more to do the same.
We all know this is a deeply concerning period and we are all determined to do all we can to help the country through it. In order to do so, we must recognise that farmers supply of labour is in jeopardy. A shortage of 90,000 workers is something we have never seen before. This is why we are calling for a ‘Land Army’ of workers to support farmers in feeding the country.
Mark Bridgeman, President of the Country Land and Business Association
Other sectors seeing significant growth in applications include logistics roles such as warehouse operations and driving, which attracted applications from 68,000 new users, equivalent to a third of all new applicants. Roles in healthcare have also seen a 7% monthly increase in advertised roles for doctors, a 6% rise in nurse vacancies as well as a 67% increase in cleaning roles in the healthcare sector.
The UK farming sector has historically suffered from a shortage of seasonal workers, which has only been further exacerbated by recent tightening of immigration rules and the unavailability of staff due to border closures. However, under these extraordinary circumstances, we are seeing a growing trend of workers who have been temporarily displaced due to COVID-19 who are now looking for roles they can take on in other sectors to keep Britain moving.
The increased interest in farming and agricultural role reflects a wider trend that we are seeing across other essential industries including logistics, healthcare and security.
Steve Warnham, Content and Communications Manager at Totaljobs